Visit to the Estaparket Factory – Quality Begins with the Very First Treatment

Recently, we had the opportunity to visit the Estaparket factory and take a closer look at their entire production process—from raw materials to the finished product. We were welcomed by Estaparket’s Sales Manager, Antti Valkiainen, who guided us through the factory, warehouse, and the showroom located in the heart of Tallinn.

Estonian Production Recognised Worldwide

Estaparket is one of Estonia’s best-known natural parquet manufacturers, whose flooring solutions can be found in homes and commercial buildings around the world. It is inspiring to see how each floorboard is created through a combination of craftsmanship and modern technology.

During the factory tour we saw:

• how the wood undergoes precise moisture control and selection,
• how advanced technology ensures perfect dimensional accuracy,
• how quality control and craftsmanship play a crucial role in the final finish,
• and how the finished parquet is moved to the warehouse, ready for its new home or office space

Antti explained the entire process step by step, making it clear just how much thought and technical precision high-quality parquet requires.

Visit to the Estaparket Showroom in Central Tallinn

After touring the factory and warehouse, Antti also showed us the Estaparket showroom in central Tallinn. There, we were able to explore the full product range and compare colours, textures, and finishes in a real spatial and lighting environment.

The showroom is designed to help customers understand:

• how different parquets look in an interior,
• how tones harmonise with furnishings,
• which patterns, widths, and styles are most commonly used today.

This visit confirmed once again that the right floor is not just a material—it is an investment in the feel, quality, and long-term durability of the entire space.

A Long-Standing Partnership Since 2013

What made this visit truly special was a personal detail: Factory.Sale’s Head of Sales and Brand, Arvo Juhkov, and Estaparket’s Sales Director, Anton Izraeljan, have worked together since 2013.

Back then, they collaborated on developing digital sales channels for Estaparket’s parent company Technomar & Adrem and its sister brand Technobox. It was a time when digitalisation in the industrial and construction materials sectors was just gaining momentum, and their joint work played a key role in shaping brand visibility and sales innovation.

Reuniting at the factory and showroom felt like looking back at the starting point of their shared journey—while also offering motivation to look ahead to new projects, opportunities, and collaborations.

Why Are We Sharing This Experience?

With the Factory.Sale project, our goal is to highlight local manufacturers, real production processes, and high-quality materials that truly deserve recognition. Estaparket is a perfect example of how an Estonian company can create world-class products—durable, aesthetically refined, and technically well-engineered.

A heartfelt thank-you to Antti and the entire Estaparket team for the warm welcome. We highly recommend that anyone choosing new flooring visit the showroom—and then come to Factory.Sale to make their purchase.

Explore more:

https://factory.sale/product-category/floor/parquet/esta-parket

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